Live A Beautifully Branded Equestrian Lifestyle™

Formerly Saucy Piaffe |

Horse Show Award

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Custom Illustration

Our artists are illustration professionals who also know horses. Hunters, Dressage, Reiners, we know our horses.

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Put your logo on anything
Beautiful products to promote your brand

Horse wear, horse show awards, leather goods, rider wearables. It's all here.

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Start Living A Beautifully Branded Equestrian Lifestyle™

Hold our hand through one of the most important steps towards becoming a successful Equestrian Brand

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Our logo design is award winning. Our logo design team combines a solid understanding of the equestrian market with professional illustration skills.

Equestrian branding starts with a good logo and is especially personal in the equestrian space because it is rooted in a passion for horses. Not all brand identities are rooted in an industry that orbits around the relationship between living creatures and their caretakers. 

A memorable and dynamic equestrian logo design is the first step towards establishing your equestrian brand. The process is often overwhelming for the average equestrian because they aren’t sure where to start or how to identify what’s most important when it comes to self-representation.

We have a proprietary logo design process that has evolved into a successful means of helping our equestrian customers understand what they are looking for. We ask all the right questions to extract intelligence so we can assemble a sensible and accurate vision of equestrian brand identity. From there, we get to work. All you need to do is answer a few specific questions.

We encourage everyone to take a read of the article posted here to the right; it does a great job of explaining why being passionate about your equestrian brand identity is so important. This is how we approach our own equestrian brand and we want to share that same passion with you when it comes to yours. 

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Open a Facebook chat, chat with us online, give us a call or send us an email.

We want to get to know you

A quick virtual "meet and greet" is important. We want to know you and understand the details of what you are looking for so we can tailor our process to your needs.


Let's move forward! After we chat, we will request a deposit and get started.

Welcome to the family

A 50% deposit is requested to save your spot in queue and we will send you our proprietary logo questionnaire.
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Return your logo questionnaire and after a quick review, we will put together our ideas based on your answers.

Let's get creative

Sit back and enjoy the view; your personal equestrian design assistant will provide concepts for your feedback and work with you to make changes.
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Working with you on your logo means we develop a close relationship; we get to understand what you stand for and the reasons behind your equestrian brand. 

We also have in-house imprinting services taking the logos we create and putting them on over 500 different equestrian products; from horse clothing to stable accessories and rider wear, farm signs, business cards, dry-erase boards. 

Let us start on this journey alongside you and support you through the process of developing a successful equestrian brand. 

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Choose a pre-made hand-illustrated option
$ 425
  • Refresh the logo you already have, OR;
  • Choose a pre-illustrated custom logo
  • Add your custom text
  • Choose a custom font
  • Choose your custom colors
  • Up to three revisions
  • Design files: .eps., .jpg, .pdf


$380 to start, $380 upon completion
$ 760
  • Fully-custom hand-illustrated equestrian logo
  • 50% due to start, 50% upon completion
  • Custom text, font, colors
  • Proofs presented in realistic mock-ups
  • Up to six revisions
  • Design files: .eps., .ai, .jpg, .png, .pdf
  • Trademarking services available


Corporates looking for a new brand or re-brand
  • Fully-custom hand-illustrated equestrian logo
  • Enterprise project manager
  • Custom text, font, colors
  • Proofs presented in realistic mock-ups
  • Design files: .eps., .ai, .jpg, .png, .pdf
  • Book outlining brand standards
  • Special pricing for retainer
  • Trademarking services available


Our service is based on a comprehensive feedback process. 

We will send you concepts based on your logo questionnaire and you will provide commentary of what you like and don’t like. 

We will take your feedback and continue to improve the design. 

This rarely happens. Our team is highly skilled almost always provides a final result that a client can be proud of.

Our ability to be successful in a logo design is primarily based on how well you answer our logo questionnaire. If you provide thorough responses, we will have a higher rate of success.

As an example, when answering the questionnaire, avoid, “I think I want”, “not sure”, “maybe”. We need definitive answers so we can pursue a design with the highest likelihood of success. We are a team and therefore all involved need to put forward full efforts.


Once you approve your logo design, you own full rights to print, distribute and sell items with your new equestrian brand identity. Your logo will also remain on file with us so you can pursue embroidery, signage, business cards or anything else within our core competency. 

There are no refunds on logo designs. The intent of the logo questionnaire is to agree on a direction and style of logo. After the initial concepts are sent, we do accept second questionnaires. While we may ask for clarification, this does not me a change in criteria. 

Change in criteria is considered a separate logo design.


At one point in time, the person who designed the logo you like put hours into their work. This work was paid for by a client. 

We take copyright infringement very seriously and we believe that all logo designs should be entirely custom so that there are no liabilities associated with its use. 

While we encourage you to send us logos that you like, we will not duplicate a pre-existing design under any circumstances unless it is one of our semi-custom designs that we own license to distribute. 

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