Live A Beautifully Branded Equestrian Lifestyle™

Award-Winning Equestrian Branding



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EQUESTRIAN BRAND IDENTITY
Equestrian Logos

Award-winning artists with an understanding of everything from topline to bottom line.

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Put your logo on anything
Beautiful products to promote your brand

Horse wear, horse show awards, leather goods, rider wearables. It's all here.

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Start Living A Beautifully Branded Equestrian Lifestyle™

Hold our hand through one of the most important steps towards becoming a successful equestrian brand

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Our award-winning design team have been with us for over ten years and are dedicated to the art of hand illustrated equestrian logos.

Equestrian branding starts with a good logo and is especially personal in the equestrian space because it is rooted in a passion for horses. Not all brand identities are rooted in an industry that orbits around the relationship between living creatures and their caretakers. 

A memorable and dynamic equestrian logo design is the first step towards establishing your equestrian brand. The process is often overwhelming because it’s hard to know where to start.

The logo design process here at SP RHODES has been carefully designed to ask you the right questions in an effort to assist us in assembling the perfect concept. Our process is collaborative and effective.

We encourage everyone to take a read of the article posted here to the right; it does a great job of explaining why being passionate about your equestrian brand identity is so important. This is how we approach our own equestrian brand and we want to share that same passion with you when it comes to yours. 

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OUR LOGO DESIGN PROCESS IN 3 STEPS:

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1. HAVE A CONVERSATION

Open a Facebook chat, chat with us online, give us a call or send us an email.

We want to get to know you

A quick virtual "meet and greet" is important. We want to know you and understand the details of what you are looking for so we can tailor our process to your needs.

2. DEPOSIT & QUESTIONNAIRE

Let's move forward! After we chat, we will request a deposit and get started.

Welcome to the family

A deposit will be requested to save your spot in queue and we will send you our proprietary logo questionnaire.
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3. THE CONCEPTS

Return your logo questionnaire and after a quick review, we will put together our ideas based on your answers.

Let's get creative

Sit back and enjoy the view; your personal equestrian design assistant will provide concepts for your feedback and work with you to make changes.
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WHAT MAKES US DIFFERENT

Working with you on your logo means we develop a close relationship; we get to understand what you stand for and the reasons behind your equestrian brand. 

We also have in-house services taking the logos we create and putting them on over 500 different equestrian products; horse and rider wear, farm signs, business cards, dry-erase boards and horse show awards. 

Let us start on this journey alongside you and support you through the process of developing a successful equestrian brand. 

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EQUESTRIAN LOGO PRICING

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SEMI-CUSTOM EQ LOGO

Upgrade your existing logo
$ 525
00
  • Refresh the logo you already have, OR;
  • Choose a pre-illustrated custom logo
  • Add your custom text
  • Choose a custom font
  • Choose your custom colors
  • Up to three revisions
  • Design files: .eps., .jpg, .pdf

FULLY CUSTOM
EQ LOGO

$520 to start, balance upon completion
$ 770
00
  • Fully-custom hand-illustrated equestrian logo
  • Custom text, font, colors
  • Proofs presented in realistic mock-ups
  • Up to six revisions
  • Design files: .eps., .ai, .jpg, .png, .pdf
  • Trademarking services available
MOST POPULAR

COMMERCIAL EQ BRAND

Corporates looking for a new brand or re-brand
Inquire
  • Fully-custom hand-illustrated equestrian logo
  • Enterprise project manager
  • Custom text, font, colors
  • Proofs presented in realistic mock-ups
  • Design files: .eps., .ai, .jpg, .png, .pdf
  • Book outlining brand standards
  • Special pricing for retainer
  • Trademarking services available
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SOME OF OUR WORK

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Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

Deep Roots.

While many may argue the hills are alive with the sound of music, we beg to differ. We believe the fields are alive with the sound of horses; and that is the idea behind this organic design for Amberfield Farm.

From the earth, as natural and raw as you can get, horses are very often the fountain for the tree of life we call a healthy obsession.

We can parse our words but let’s be real; we all love them and never cease to coo or melt at the sight of a horse; no matter where we are and no matter the breed, size or age.

This illustration was very technical and required very specific criteria to meet both the job of a print logo and an embroidered design.

We hope this design inspires many conversations about the importance of the natural world and how every living being is somehow connected to its roots.

Congratulations Amberfield Farm!

#horselogos #equestrianlogo #equestrianlogos #horselogo #equestrianlogodesign #equestrianidentity #equestrian #hunterjumperlogo #dressagelogo
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Deep Roots.

While many may argue the hills are alive with the sound of music, we beg to differ. We believe the fields are alive with the sound of horses; and that is the idea behind this organic design for Amberfield Farm.

From the earth, as natural and raw as you can get, horses are very often the fountain for the tree of life we call a healthy obsession. 

We can parse our words but lets be real; we all love them and never cease to coo or melt at the sight of a horse; no matter where we are and no matter the breed, size or age.

This illustration was very technical and required very specific criteria to meet both the job of a print logo and an embroidered design. 

We hope this design inspires many conversations about the importance of the natural world and how every living being is somehow connected to its roots. 

Congratulations Amberfield Farm!

#horselogos #equestrianlogo #equestrianlogos #horselogo #equestrianlogodesign #equestrianidentity #equestrian #hunterjumperlogo #dressagelogoImage attachmentImage attachment

Expression.

Expression is something that we look for in horses; we look for in friends and we look for in good equestrian logo design.

That is exactly what the below logo achieves. The dressage horse in this design is not only correct, but also shows movement, cadence, balance and elegance.

What makes Dressage such a beautiful and fascinating discipline?

All of these things.

Thank you Katherine Bateson for trusting us with your new equestrian brand. We hope you love it as much as we do!

#horselogos #equestrianlogos #equestrianlogo #equestrianlifestyle #equestrianlogodesign #sprhodesequestrianidentity
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Expression. 

Expression is something that we look for in horses; we look for in friends and we look for in good equestrian logo design. 

That is exactly what the below logo achieves. The dressage horse in this design is not only correct, but also shows movement, cadence, balance and elegance. 

What makes Dressage such a beautiful and fascinating discipline? 

All of these things.

Thank you Katherine Bateson for trusting us with your new equestrian brand. We hope you love it as much as we do!

#horselogos #equestrianlogos #equestrianlogo #equestrianlifestyle #equestrianlogodesign #sprhodesequestrianidentityImage attachment

Comment on Facebook

Could you please send me a pm for a creation like this?

Hand-illustrated equestrian logo designs that are helping professionals level up…

Not all equestrian logo design needs to feature horses or horse-related icons. What matters most is that the design created speaks to the people who it is designed for. In this case, a hilly farm with beautiful wildflowers (specifically, Viper’s Bugloss) are what define this new brand.

In the case of this logo, while it may look simple enough, achieving the illusion of balance and symmetry in an inherently asymmetrical design is no easy task. The technicality involved in this kind of design is what makes it one of a kind.

Congratulations to Vale Equestrian, a beautiful private facility with very discerning taste.

Elegant, technically correct equestrian logos from SP RHODES; it’s just another way you can start Living A Beautifully Branded Equestrian Lifestyle™

WWW.SPRHODES.COM and visit our logo page OR email a_stone@sprhodes.com (our lead illustrator).

#horselogos #equestrianlogos #horselogo #equestrianlogodesign #hunterjumperlogo #dressagelogos
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Hand-illustrated equestrian logo designs that are helping professionals level up...

Not all equestrian logo design needs to feature horses or horse-related icons. What matters most is that the design created speaks to the people who it is designed for. In this case, a hilly farm with beautiful wildflowers (specifically, Vipers Bugloss) are what define this new brand. 

In the case of this logo, while it may look simple enough, achieving the illusion of balance and symmetry in an inherently asymmetrical design is no easy task. The technicality involved in this kind of design is what makes it one of a kind. 

Congratulations to Vale Equestrian, a beautiful private facility with very discerning taste. 

Elegant, technically correct equestrian logos from SP RHODES; its just another way you can start Living A Beautifully Branded Equestrian Lifestyle™

WWW.SPRHODES.COM and visit our logo page OR email a_stone@sprhodes.com (our lead illustrator). 

#horselogos #equestrianlogos #horselogo #equestrianlogodesign #hunterjumperlogo #dressagelogos

Aloha!

A beautiful and iconic ranch rests in the lush hills on the island of Hawaii. On that ranch, horses graze in the early morning mist while the ocean waves crash against the shore in the distance.

Allison and her crew describe themselves as, "A happy joyful crew surrounded by green grass for miles and rainbows everyday!". She noted that,"If this logo were to make a sound, I would want it to sound like a kiss".

We think that has been achieved. Playful with movement and a romantic flair; this Hawaiian brand is going to be smooching lots of great rider wear soon. The addition of the rose speaks to a last name and the legacy of this ranch; a private paradise more beautiful than you can imagine.

Mahalo to Allison and her crew for bringing a few extra rainbows to our already glorious day.

Email me (Alyssa) for your very own equestrian logo: a_stone@sprhodes.com

#horselogos #horselogos #equestrianlogo #equestrianlogos #equestriangraphicdesign #handillustratedhorselogos #equestrianstyle #equestrianlifestyle
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Aloha!

A beautiful and iconic ranch rests in the lush hills on the island of Hawaii. On that ranch, horses graze in the early morning mist while the ocean waves crash against the shore in the distance. 

Allison and her crew describe themselves as, A happy joyful crew surrounded by green grass for miles and rainbows everyday!. She noted that,If this logo were to make a sound, I would want it to sound like a kiss. 

We think that has been achieved. Playful with movement and a romantic flair; this Hawaiian brand is going to be smooching lots of great rider wear soon. The addition of the rose speaks to a last name and the legacy of this ranch; a private paradise more beautiful than you can imagine. 

Mahalo to Allison and her crew for bringing a few extra rainbows to our already glorious day. 

Email me (Alyssa) for your very own equestrian logo: a_stone@sprhodes.com

#horselogos #horselogos #equestrianlogo #equestrianlogos #equestriangraphicdesign #handillustratedhorselogos #equestrianstyle #equestrianlifestyle

The Knabstrupper (pronunciation: K-nahb-strooper) is a breed of rare Danish horse that is characterized by an unconventional range of coloration on its coat. This breed is rare, with the members of this breed coming down to around 600 living individuals worldwide.

Since this breed is rare, we figured we would give it the attention it deserves with this new equestrian brand identity for DraumaHestar Knabstruppers & Frozen Import Services. We learned a lot about this breed during the design process.

This horse has a well balanced with a big framed structure and an expressive face. It is small-eared, clear-eyed and has a relaxed attitude. The neck is strong and well built with sloping shoulders and a sturdy back. Their limbs are well defined, powerful and well muscled ending in well defined hooves; with an overall elegant appearance.

It’s a win for our education on this breed and also a win for DraumaHestar Knabstruppers & Frozen Import Services because now, they have a brand identity that says so much more than just "horse". We decided to head in the direction of integrating a knapstrupper with a Vegvísir, which is said to help one find their way. The perfect message for those considering adding this breed to their stables.

Let’s work together to understand what kind of brand you need and invest some time in cultivating what makes what you do on the inside show on the outside.

Email Alyssa for your very own hand-illustrated equestrian logo:
a_stone@sprhodes.com
www.sprhodes.com

#horselogos #horselogo #equestrianlogo #customhorselogo #sprhodesequestrianidentity #equestriandesgin #equestrianstyle #equestrianidentity #equestrianlogos #equestrianlogo #hunterjumperlogo #dressagelogo #brandidentity
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The Knabstrupper (pronunciation: K-nahb-strooper) is a breed of rare Danish horse that is characterized by an unconventional range of coloration on its coat. This breed is rare, with the members of this breed coming down to around 600 living individuals worldwide.

Since this breed is rare, we figured we would give it the attention it deserves with this new equestrian brand identity for DraumaHestar Knabstruppers & Frozen Import Services. We learned a lot about this breed during the design process. 

This horse has a well balanced with a big framed structure and an expressive face. It is small-eared, clear-eyed and has a relaxed attitude. The neck is strong and well built with sloping shoulders and a sturdy back. Their limbs are well defined, powerful and well muscled ending in well defined hooves; with an overall elegant appearance.

Its a win for our education on this breed and also a win for DraumaHestar Knabstruppers & Frozen Import Services because now, they have a brand identity that says so much more than just horse. We decided to head in the direction of integrating a knapstrupper with a Vegvísir, which is said to help one find their way. The perfect message for those considering adding this breed to their stables. 

Lets work together to understand what kind of brand you need and invest some time in cultivating what makes what you do on the inside show on the outside. 

Email Alyssa for your very own hand-illustrated equestrian logo:
a_stone@sprhodes.com
www.sprhodes.com

#horselogos #horselogo #equestrianlogo #customhorselogo #sprhodesequestrianidentity #equestriandesgin #equestrianstyle #equestrianidentity #equestrianlogos #equestrianlogo #hunterjumperlogo #dressagelogo #brandidentityImage attachment

Equestrian logos that have deep meaning…

Native American warriors were awarded a feather when they won a battle or were particularly brave in war. When a feather falls to the earth, it is believed to carry all of the bird’s energy, and it is perceived as a gift from the sky, the sea, and the trees.

In Native culture, the eagle is considered the strongest and bravest of all birds. For this reason, its feathers symbolize what is highest, bravest, strongest, and holiest. It has strong medicine.

We say that every equestrian entrepreneur is also brave and strong and most especially when they are tasked with representing an important community that has a lot to teach. The best medicine for your equestrian brand is a team who cares about what YOU care about.

Next time you see an eagle feather on a hike or in your travels; consider it is no coincidence; it may just be a sign that its your time to shine.

Equestrian logos by SP RHODES; when you understand the meaning behind the art, the art speaks for itself.

Shyenne is now Living A Beautifully Branded Equestrian Lifestyle™
#horselogos #horselogo #equestrianlogo #equestrianstyle #eqeustrianlogodesign #hunterjumperlogo #dressagelogo #handillustratedequestrianlogo #equestrianbranding #equestrianidentity #equestrianlogos
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Comment on Facebook

Anna Rae-Sue Keenan

A good recipe has "a little bit of this" and "a little bit of that" in perfect proportions. The same goes with equestrian logo design. When our logo questionnaires are returned with your criteria, our job is to meld together your vision that makes sense in a professional and sophisticated way.

The logo below is for a client originally from Lan Su China. With the steady hand of a supportive team, she has been able to see her dream come to life through this elegant logo that integrates the concepts of breeding quality sport horses, the freedom and movement of water and of course, lots of good luck.

Su Sport Horses is now Living A Beautifully Branded Equestrian Lifestyle™; are you?

Search "Logo Design" on our website for rates and process:
www.sprhodes.com

#customhorselogos #customhorselogo #horselogo #equestrianlogo #hunterjumperlogo #equestrianstyle #equestrianlifestyle #equestrianlife #equestrianlogos
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A good recipe has a little bit of this and a little bit of that in perfect proportions. The same goes with equestrian logo design. When our logo questionnaires are returned with your criteria, our job is to meld together your vision that makes sense in a professional and sophisticated way. 

The logo below is for a client originally from Lan Su China. With the steady hand of a supportive team, she has been able to see her dream come to life through this elegant logo that integrates the concepts of breeding quality sport horses, the freedom and movement of water and of course, lots of good luck. 

Su Sport Horses is now Living A Beautifully Branded Equestrian Lifestyle™; are you?

Search Logo Design on our website for rates and process:
www.sprhodes.com

#customhorselogos #customhorselogo #horselogo #equestrianlogo #hunterjumperlogo #equestrianstyle #equestrianlifestyle #equestrianlife #equestrianlogosImage attachment

"Nothing has ever been said about horses that that hasn’t already been said about the wind in the pine trees" – Adaptation of Thomas Merton quote

Custom equestrian logo design in all styles from SP RHODES. We know horses. We know custom illustration; and we know the importance of being dynamic when it comes to logo styles.

Reach out so we can work together to create the logo of your dreams with an award winning creative team.

a_stone@sprhodes.com

#horselogos #horselogo #customhorselogo #equestrianlogos #handillustratedhorselogos #equestrianart #equestrianidentity #equestrianlifestyle Five Pines Sport Ponies
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Nothing has ever been said about horses that that hasnt already been said about the wind in the pine trees - Adaptation of Thomas Merton quote

Custom equestrian logo design in all styles from SP RHODES. We know horses. We know custom illustration; and we know the importance of being dynamic when it comes to logo styles. 

Reach out so we can work together to create the logo of your dreams with an award winning creative team. 

a_stone@sprhodes.com

#horselogos #horselogo #customhorselogo #equestrianlogos #handillustratedhorselogos #equestrianart #equestrianidentity #equestrianlifestyle Five Pines Sport Ponies

Comment on Facebook

I absolutely love this!

A beautiful and effective equestrian logo means as much to us as it does to you…

The sound of classical violin, a long family history of fox hunting; a historic (nearly 300 year old) farm with a rich history in horses and breeding.

Fast forward the legacy and sophistication of a very full history; add a modern twist and we hereby present,

"Havers Hall Farm";

A timeless logo that wraps itself around all the meanings that matter to the Feathers family.

When a logo gets final approval we are over the moon and not just because achieving the final result is satisfying.

When we create equestrian logos we become a part of history Every. Single. Time. This may eventually become "that logo" that is in a family for decades upon decades. We take great pride in that.

That’s why working with a team who is fully invested in your equestrian identity is so important. It’s not fleeting; it’s a personal, meaningful process.

No need to shout from the mountain top for this new equestrian brand; the hunting horn has already sounded and the Feathers family is being ruffled for the right reasons :).
#horselogos #customhorselogos #horselogo #hunterlogo #jumperlogo #dressagelogo #equestrianbranding #equestrianidentity #sprhodesequestrianidentity #equestrianillustration #professionalequestrianillustration #equestrianart #equestrianlogos
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A beautiful and effective equestrian logo means as much to us as it does to you...

The sound of classical violin, a long family history of fox hunting; a historic (nearly 300 year old) farm with a rich history in horses and breeding. 

Fast forward the legacy and sophistication of a very full history; add a modern twist and we hereby present, 

Havers Hall Farm;

A timeless logo that wraps itself around all the meanings that matter to the Feathers family. 

When a logo gets final approval we are over the moon and not just because achieving the final result is satisfying. 

When we create equestrian logos we become a part of history Every. Single. Time. This may eventually become that logo that is in a family for decades upon decades. We take great pride in that.

Thats why working with a team who is fully invested in your equestrian identity is so important. Its not fleeting; its a personal, meaningful process. 

No need to shout from the mountain top for this new equestrian brand; the hunting horn has already sounded and the Feathers family is being ruffled for the right reasons :). 
#horselogos #customhorselogos #horselogo #hunterlogo #jumperlogo #dressagelogo #equestrianbranding #equestrianidentity #sprhodesequestrianidentity #equestrianillustration #professionalequestrianillustration #equestrianart #equestrianlogosImage attachment

Comment on Facebook

You do beautiful work. Always a nice touch for a brand of distinction.

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FREQUENTLY ASKED QUESTIONS

Our service is based on a comprehensive feedback process. 

We will send you concepts based on your logo questionnaire and you will provide commentary of what you like and don’t like. 

We will take your feedback and continue to improve the design. 

Our ability to be successful in a logo design is primarily based on how well you answer our logo questionnaire. If you provide thorough responses, we will have a higher rate of success.

As an example, when answering the questionnaire, avoid, “I think I want”, “not sure”, “maybe”. We need definitive answers so we can pursue a design with the highest likelihood of success. We are a team and therefore all involved need to put forward full efforts.

Yes. 

Once you approve your logo design, you own full rights to print, distribute and sell items with your new equestrian brand identity. Your logo will also remain on file with us so you can pursue embroidery, signage, business cards or anything else within our core competency. 

There are no refunds on logo designs. The intent of the logo questionnaire is to agree on a direction and style of logo. After the initial concepts are sent, the feedback process commences. Change in criteria means a new logo design and this is subject to additional cost. Change in criteria is considered a separate logo design. Criteria is defined as logo questionnaire answers. Once concepts are sent, you have 10 days to provide feedback. If we do not hear from you within the allotted time period, your design is considered approved. It is important we maintain momentum in the design process.

No. 

At one point in time, the person who designed the logo you like put hours into their work. This work was paid for by a client. 

We take copyright infringement very seriously and we believe that all logo designs should be entirely custom so that there are no liabilities associated with its use. 

While we encourage you to send us logos that you like, we will not duplicate a pre-existing design under any circumstances unless it is one of our semi-custom designs that we own and license to distribute. 

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