𝙄𝙩’𝙨 𝙖𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝…
If you already have an equestrian brand or are looking to establish a new one, here are three quick tips on how to help your brand fly 🐴💫.
1. 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡. 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.
The equestrian world can’t be lumped all together as one target market. Who is your most suitable clientele and what are they seeking? A business can never be “one size fits all” so the best way to grow your business is to focus on a group of customers that will suit you best and get to know them really well.
𝟐. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐛𝐲 𝐭𝐚𝐤𝐢𝐧𝐠 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐨𝐟 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨 𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐞𝐥𝐬𝐞.
Maybe you are really great with young horses, difficult horses or work best with made horses at high-level competition. Perhaps you have a very laid back personality and would be the ideal candidate for a low-key retirement stable. Look within yourself to start being more of yourself and volunteer what makes you unique for the world to utilize for mutual advantage. Be yourself; everyone else is already taken. It’s much easier than trying to be what doesn’t come naturally to you. Customers can sniff out lack of authenticity more easily than you think. The closer you get to your personal convictions in how you develop your brand, the more customers you will attract.
𝟑. 𝐃𝐞𝐯𝐨𝐭𝐞 𝐞𝐯𝐞𝐫𝐲 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬.
Eat well. Exercise. Surround yourself with positive influences. When you make the decision to devote your life to success, you will notice that you gain momentum. Success attracts more success. When we say, “success”, we don’t mean financial necessarily, we mean “being well” and enjoying your journey towards whatever it is you define as “success”.
Whether you are a mom trying to balance motherhood with running an equestrian business or a young trainer looking to learn the ropes, a commitment to being healthy and developing good self-care habits is essential.
We hope these three tips give you something to think about.
The intense focus, confidence and last minute calculations that go into every stride towards your branding will determine whether or not you are able to reach top flight ❤️.
Thank you to Erynn L Ballard for being the inspiration behind this post.
Live A Beautifully Branded Equestrian Lifestyle™